"I have worked very closely with brands and marketing departments my whole career as a professional athlete and world-ranked Ironman Champion. Through my experience as one of the best endurance athletes in the world, I understand what it takes to reach the pinnacle of success. The difference-makers are being able to take action, be consistent, and stay focused on the small things. In the Ideal Client Experience, H.B. communicates a perfect strategy to do these very things.

A friend introduced me to H.B. as somebody I should connect with as I was moving into a new phase in my career and I wanted to get some outside perspective. Within two conversations with H.B., I had much more direction and confidence in what the next steps would be for me. He taught me new skills that continue to be useful. H.B. digs deep into a process and specific action items that make the changes easy to understand and implement. After reading this, I shifted some of my focus on a new brand I am working on. My team has given much more attention to the details and the practices he outlines in this book.

I am excited for you to experience and apply this content to your business. I look forward to continually having H.B. in my corner with my business. "

Chris L., Ironman, Consultant

When someone says “sales,” usually the Wolf of Wall Street “sell me this pen” will come to mind. Or watching Vin Diesel (in Bowler Room) sell a doctor some stock he knows nothing about. Or the infamous “coffee is for closers” scene from Glengarry Glen Ross. Unfortunately, the marketing and sales industry has adopted some of these same mindsets and tactics that give little attention to the client and the experience the client has.

Potential clients and customers no longer want to be sold. Customers are expecting more, and quite frankly, demanding more from the businesses they work with. Customers want to be associated with companies that have a bigger value than the bottom line for shareholders. H.B has created the Ideal Client Experience with this in mind. He has flipped the outdate “sales funnel” concept on its head and created a step-by-step guide on how to turn prospects into clients and then into advocates.

What I respect most about H.B is the grace and understanding he gives to the owners he works with. He understands that there is always a fire to put out, and yet he challenges his to clients to slow down and visualize the bigger picture. His uncanny ability to lead you so that you come up with your own answer is one of his best gifts (as with any great coach).

Ideal Client Experience is a great roadmap for any business that wants to go to the next level. I am confident that this book, Never Drop The Ball Again, will do the same for you, and I encourage you to absorb the information in the spirit with which H.B wrote it: with an open mind, a willingness to grow, and the curiosity to find a more rewarding way to work with current clients and to attract new ones."

Erik M., Advisor

"For many years in the business world I have try to explain the motivation behind what I am all about and why I want the best for my clients. This book really sums up the importance of the ideal client experience in every facet of the work we do. We don't normally pay attention to the experience of our clients and we do so with a great missed opportunity. This book helps us think and feel the importance of the relationship within the business and work we provide for our clients and that it's so much more than numbers and estimates and the bottom line. It's all about putting ourselves into the experience of our clients from our first meeting to the conclusion of the program or product that we deliver and that we do so with excellence. Taking the next step towards expanding their ongoing journey and effort to create the story our clients tell about us and how we made them feel about their wants and needs. This is the work of listening and doing with the hope that they become true advocates of what we do is the goal.

This book is an incredible awakening to the reality that we are giving honor to our clients decision to work with us and trust us with large and sometimes ultimately important decisions that lead to their Peace of Mind and well-being. I am so thankful and I appreciate everyone who is making the extra effort to create good business not just essential business. This will lead you towards business that continues to create abundance for generations to come."

Nathan J., Advisor