• Never Drop The Ball Again

    A little book on how the Ideal Client Experience will save your business.

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    This is a fast introduction to improving your CX: your client experience. This short book will fire your imagination as a business owner, and it will provide very practice steps to making improvements with your team this week!







    5.0 out of 5 stars

    This little book packs a big punch!

    Reviewed in the United States on January 5, 2023

    Verified Purchase

    I can't say enough good things about the principles in this book that HB Pasley embodies. Pick it up, read it and apply it.



    5.0 out of 5 stars

    Practical steps for buildling your ideal client

    Reviewed in the United States on January 5, 2023

    The book was an easy read, filled with story and easy to understand concepts. It is both a practical tool and an overarching way of viewing how to engage clients in a winsome way.

    It helps you understand the mind of your ideal client so you can serve them better, since it not about ultimately about you, but your client.

    The book offers both a roadmap to follow, and a willing guide who can help you along the way. If you choose to implement the concetps in the book, it has great potential to impact your business for the long haul.



    5.0 out of 5 stars

    A Must-Read for business owners

    Reviewed in the United States on December 14, 2022

    HB takes the overwhelming world of client relations and breaks it down into simple steps that even a nonlinear thinker like can visualize and implement. His concepts in Never Drop the Ball Again encourage me to get into the head of my client and see things from their perspective to create processes that are thoughtful and engaging- and help me keep my ideal clients! I highly recommend this great little book.



    5.0 out of 5 stars

    Easy read with lots of knowledge!

    Reviewed in the United States on January 17, 2023

    This book has helped improve my client experience and it was a quick easy read!



    5.0 out of 5 stars

    This book is the GOLD Standard of the Client Business World!

    Reviewed in the United States on December 6, 2022

    In the world of thousands of business books, sales books, and success books, this one stands out as the one that can bring your client experience to the next level! HB teaches the Ideal Client Experience in the simplest way possible, and you are left with wonderful, practical knowledge. I used the info I learned in this book SAME DAY as when I read it on a client. ICX baby!!



    5.0 out of 5 stars

    This book will help you serve your best customers and create raving fans!

    Reviewed in the United States on December 4, 2022

    A page turner, expertly written and practically illustrated. If you're looking to improve your client experience must read this book!

    H.B. breaks down the framework and then how to get it done (through worksheets you can access). The beauty here is you can build your client experience platform to pay dividends for years to come. This book will show you how.

    Tons of value. Highly recommend!



    5.0 out of 5 stars

    Great tool to help shape your client experience - applicable for any industry.

    Reviewed in the United States on January 4, 2023

    This book is a great tool to help shape your client experience - applicable for any industry. Highly recommend!



    5.0 out of 5 stars

    The best read for the Small Business Owner

    Reviewed in the United States on November 18, 2022

    Often times small business owners don't grasp the core fundamentals around the ideal client experience. H.B. creates a blueprint that any owner can follow. His storytelling is top-notch and makes it really easy to grasp. I highly recommend this book to anyone looking to build their business. H.B. illustrates beautify how CX is crucial for the future of all businesses. Don't miss this book. 


    Trust is gained by the ounce and lost by the gallon.
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  • Learn to Implement Change

    "I have worked very closely with brands and marketing departments my whole career as a professional athlete and world-ranked Ironman Champion. Through my experience as one of the best endurance athletes in the world, I understand what it takes to reach the pinnacle of success. The difference-makers are being able to take action, be consistent, and stay focused on the small things. In the Ideal Client Experience, H.B. communicates a perfect strategy to do these very things.


    A friend introduced me to H.B. as somebody I should connect with as I was moving into a new phase in my career and I wanted to get some outside perspective. Within two conversations with H.B., I had much more direction and confidence in what the next steps would be for me. He taught me new skills that continue to be useful. H.B. digs deep into a process and specific action items that make the changes easy to understand and implement. After reading this, I shifted some of my focus on a new brand I am working on. My team has given much more attention to the details and the practices he outlines in this book.


    I am excited for you to experience and apply this content to your business. I look forward to continually having H.B. in my corner with my business. "


    Chris L., Ironman, Consultant


    Attract New Clients

    When someone says “sales,” usually the Wolf of Wall Street “sell me this pen” will come to mind. Or watching Vin Diesel (in Bowler Room) sell a doctor some stock he knows nothing about. Or the infamous “coffee is for closers” scene from Glengarry Glen Ross. Unfortunately, the marketing and sales industry has adopted some of these same mindsets and tactics that give little attention to the client and the experience the client has.


    Potential clients and customers no longer want to be sold. Customers are expecting more, and quite frankly, demanding more from the businesses they work with. Customers want to be associated with companies that have a bigger value than the bottom line for shareholders. H.B has created the Ideal Client Experience with this in mind. He has flipped the outdate “sales funnel” concept on its head and created a step-by-step guide on how to turn prospects into clients and then into advocates.


    What I respect most about H.B is the grace and understanding he gives to the owners he works with. He understands that there is always a fire to put out, and yet he challenges his to clients to slow down and visualize the bigger picture. His uncanny ability to lead you so that you come up with your own answer is one of his best gifts (as with any great coach).


    Ideal Client Experience is a great roadmap for any business that wants to go to the next level. I am confident that this book, Never Drop The Ball Again, will do the same for you, and I encourage you to absorb the information in the spirit with which H.B wrote it: with an open mind, a willingness to grow, and the curiosity to find a more rewarding way to work with current clients and to attract new ones."


    Erik M., Advisor

    Empathy as a Super Power

    "For many years in the business world I have try to explain the motivation behind what I am all about and why I want the best for my clients. This book really sums up the importance of the ideal client experience in every facet of the work we do. We don't normally pay attention to the experience of our clients and we do so with a great missed opportunity. This book helps us think and feel the importance of the relationship within the business and work we provide for our clients and that it's so much more than numbers and estimates and the bottom line. It's all about putting ourselves into the experience of our clients from our first meeting to the conclusion of the program or product that we deliver and that we do so with excellence. Taking the next step towards expanding their ongoing journey and effort to create the story our clients tell about us and how we made them feel about their wants and needs. This is the work of listening and doing with the hope that they become true advocates of what we do is the goal.


    This book is an incredible awakening to the reality that we are giving honor to our clients decision to work with us and trust us with large and sometimes ultimately important decisions that lead to their Peace of Mind and well-being. I am so thankful and I appreciate everyone who is making the extra effort to create good business not just essential business. This will lead you towards business that continues to create abundance for generations to come."


    Nathan J., Advisor